Efficiency and creativity. Be Dandy was at work on the creation and development of the brand “Orcines”, Grand Prix Strategy 2015 and Lion at Cannes, now present in 5 countries.
Challenge
The challenge for the Be Dandy agency was to give a luxury position to a new actor on the Whisky market.
Solution
First cotton label of the market, it evokes the craftsmanship and the fragility specific to the world of luxury. On a saturated market, Orcines is thought of as the sincere and noble result of the work of a spirits breeder. The label’s functional design is inspired by the tasting notes.
